California Media focuses on making strategic choices to achieve business objectives. It requires a clear vision, mission, and objectives to understand the path to success, the time frame needed, and to develop a budget analysis. Additionally, it involves identifying available resources and constraints during the execution of the business plan and determining the key elements for the roadmap.

The eCommerce business must target customers who are online across various platforms and devices. Therefore, the assumptions made by designers when preparing the strategic business plan should align with industry norms and trends, as well as best practices in website development and design.